JoAnna Brandi is the Publisher of the Customer Care Coach® a weekly leadership training program for customer-focused culture change. She has been President of JoAnna Brandi & Company for the last 17 years. Prior to starting her own company she was the Director of Direct Marketing Services, a division of CMP Media in NY.  She is author of three books, “Winning at Customer Retention, 101 Ways to Keep ’em Happy, Keep ’em Loyal, and Keep ’em Coming Back”, “54 Ways to Stay Positive in a Changing, Challenging and Sometimes Negative World”, and “Building Customer Loyalty – 21 Essential Elements in Action.”  

She writes a bi-weekly e-zine distributed to thousands of people worldwide, and has over the years written over 500 articles, contributed to several “Best Practices” books and serves as an “expert” on her topic for several newsletters and websites.

Since graduating from Dr. Martin Seligman’s Authentic Happiness Coaching Program four years ago she has been helping companies create more positive workplaces. She is an active member of the Founder’s group of the International Forum of the Positive Workplace Alliance. Her goal is to help companies create profitability as a “ROH” – return on Happiness.  


  1. I have been reading customer care tips for two years now. My Human resource and customer care skills have improved tremendously. I am very happy to see our sales staff very motivated, and our stores rated very highly in customer service in the local Christian book industry.

    Keep up the good work!


  2. 🙂

  3. i have been reading your newsletter for several years now and your blog ia another refreshing bit.

  4. Great, thoughtful reflections that will help many people feel better about their work. Thanks for sharing.

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